For those living in Jozi, the rise & rise of the Paul Ballen ice cream empire has been happening before our very eyes. He calls himself the ice cream king. True, very true. Paul’s goods have been available in various outlets for some time now. I’m here to chat about the two latest developments on the ice cream front… 27 Boxes in Melville. As well as the The Club (that would be a Paul’s Homemade Ice Cream Club).
The African summer is fast approaching. Wait, hold that, who am I kidding? We are sitting in a current heatwave situation in Jo’burg. So what cools one down like nothing else? Ice cream, of course. Grab your PHIC fix at the new’ish established 27 Boxes. Scoops of ice cream fun are served throughout the scorching hot days.
[75, 3rd Avenue, Melville, Jhb] [Tuesdays to Saturdays: 9am to 5pm
Sundays: 10am to 4pm
Public Holidays: 9am to 2pm (except Easter, Christmas and New Year)] @27BoxesMelville
*The PHIC team scoops their scoops from Thursday- Sunday*
Now for the second bit of news. That Club. The Ice Cream Club. Getting your ice cream fix couldn’t be easier, you don’t even have to leave your home. Here’s how it works:
- Sign up for a 3 month membership at Paul’s Homemade (R1499) which includes;
- Monthly delivery of the following in 500ml boxes:
- 2 x Standard Flavours
- 2 x Club Flavours
- 2 x Seasonal Flavours
- Dry Ice
Can anybody say Ice Cream Party?!
P.S. I also finally tried the Toasted Coconut boxed delight. YES for tasting like coconut & not being all sugary (dairy & sugar free. Banting too). @Ice_Cream_King