When you’re on the hunt for a wedding / birthday / kitchen / foodie gift, well any sort of occasion gift, who do you call? Well, which online store do you head to first? Yuppiechef, of course. I received a fabulous media drop from the brand about two weeks back announcing the imminent opening of their bric-and-mortar store. Yes, that’s right, South Africa’s premier kitchen & homeware store opened their second physical store in Cape Town within the Gardens Shopping Centre, on the 1st of July.
The new store has launched just nine months after the first brick-and-mortar Yuppiechef store opened in Willowbridge, Tyger Valley, Cape Town. “Our first store has been incredibly well-supported, so opening a second store felt like the natural next step,” says Yuppiechef co-founder and Managing Director Andrew Smith.
Has Yuppiechef done the right thing opening in Gardens? Well, they have firmly cemented themselves within the foodie heart of Cape Town, I’m pretty sure the foot traffic through the store doors will highlight this – everybody needs a new zester / colander/ espresso machine / chefs knife / set of kitchen towels *everything within the Yuppiechef store really. Serious love eyes happening right now. You can take a look at all of the Yuppiechef things over on their Instagram feed here*.
The colour palette of the latest store features dark tones with highlights of wood, concrete and bronze.
The in-store experience has also boosted Yuppiechef’s registry service, allowing couples to select items for their online registry, in-store. Shoppers are able to use their own mobile phones to scan QR codes in store, which leads directly to product information as well as reviews from other shoppers. With the touch of a button, they’re able to make a decision on a purchase based on the experience of others, and the in-depth product information available on Yuppiechef.com.
In addition, bespoke Yuppiechef-designed software for in-store point-of-sale devices allows transactions to take place anywhere in the store. This means no queues and faster service, particularly in busy times. Customers are able to browse on the device and order Yuppiechef item which might not be in the store, as well as quickly process returns or collect items ordered online.
Thanks for that lovely bottle of Warwick wine, my snazzy new bottle opener, as well as a greatly appreciated voucher Yuppiechef! You sure know how to spoil a pregnant gal – that Warwick cork will be popped as soon as I do!
Happy Foodie Gadget Shopping x